Imagine is Supertuft's deep-pile velour: an 80 oz carpet in New Zealand wool with a high, dense cut pile that feels luxurious underfoot. Supertuft calls it a limited collection, and the palette is small and confident, with seven colours named Bliss, Wonderful, Divine, Fabulous, Luscious, Marvellous and Sublime. Supertuft describes the colours as bold, with a highlight shade running through them. Its spec sheet lists a pile of about 14 mm on 3.66 m rolls. Imagine suits rooms where comfort comes first, such as a main bedroom, a formal lounge or a media room. Supertuft's own advice is that Escape Twist and Whenever wear harder than Imagine, so for a busy hallway we would usually point you to one of those. It is made in Melbourne by a family business producing carpet since 1980, and Supertuft lists a 5-year guarantee (conditions apply). Because the colours are strong, seeing the samples in your own home matters.
Imagine
Price on request. Supply and installation quoted after a free measure.
- Main bedrooms
- Formal lounges
- Media rooms
- Deep, plush comfort underfoot
- Bold colour schemes
See it in your room · preview this range in a photo of your own room
7 colours · Free measure and written quote · Installed by our experienced team · 5.0 from 300+ Google reviews
Choose your colour
Screen colours vary. We always bring real samples so you can see them in your own light.
| Fibre | 100% New Zealand wool, per the manufacturer |
|---|---|
| Pile type | Velour (cut pile) |
| Pile weight | 80 oz/yd² tufted; 78 oz/yd² finished |
| Pile height | About 14 mm on the Imagine sheet (being confirmed) |
| Total carpet height | About 15.5 mm on the Imagine sheet (being confirmed) |
| Roll width | 3.66 m |
| Wear rating | Extra heavy residential on the Imagine sheet; another Supertuft sheet differs (being confirmed) |
| Stairs | Confirmed with Supertuft before we quote a staircase |
| Guarantee | 5 years, as listed by the manufacturer (conditions apply) |
| Insect resistance | Insect-resist treated, per the manufacturer |
| Made in | Melbourne, Victoria, per the manufacturer |
Imagine FAQs
Can Imagine be used on stairs?
Supertuft's Imagine sheet includes stairs in its grading, but its general sheet for 80 oz velour lists luxury residential use only. We confirm with Supertuft before quoting a staircase, and for heavy-use stairs we would usually suggest Escape Twist or Whenever.
Is Imagine hard-wearing?
It is made for comfort first. Supertuft advises that Escape Twist and Whenever wear harder than Imagine, so we suggest Imagine for bedrooms and quieter living rooms rather than busy hallways.
What guarantee does Imagine have?
As listed by the manufacturer: a 5-year guarantee. Conditions apply, including installation to the Australian standard by a qualified installer, correct care, and use in the settings Supertuft recommends.
Measured and quoted by people who install floors
We bring the samples to your home, measure for free and give you a written quote. Tony has been a professional carpet installer for more than 20 years, and our team has floored thousands of Melbourne homes and businesses since 2010.
